So pleased to share Amplia Group and our fantastic creative partners, Objekt Films, have been shortlisted for a DCM Digital Award, Best ‘marketing for good’ cinema campaign.
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In 2019, a year into our engagement with the Dorking Town Partnership, Dorking was recognised by the Telegraph as one of Britain’s top five highstreets.
Engaged to develop and implement a social media strategy and website to support its digital transformation goals, we also suggested our client engage in a brand ambassador programme via social media training with local businesses and community partners; visual storytelling via three promotional films; and a content generation programme that empowered customers to take ownership of the HelloDorking brand we created.
Our success is reflected in increased footfall at events, positive social media sentiment and engagement, and increased exposure in national and regional media.
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It’s our anniversary this month. My business partner Darren saw a trend in the market three years ago and approached me with this brilliant idea of being an on-demand comms agency. Kind of like the Airbnb of Comms. On demand, people-centric, creative thinking and world-class.
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If we start calling people ‘people’ and treat them like customers and not users, we will more clearly understand what drives them. If we stop using the word ‘user’, as communications professionals, we will be better able to serve our audience from a branding, marketing, design, messaging, and overall communications perspective.
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