Originally composed for Instagram (hence all of the icons) as part of Kathy’s series on Digitally Transforming the High Street. Follow along on Instagram. With shoppers planning their holiday lists, now is the time for #localshops to get online and capture their share of the market - whether that is via e-commerce, instagram, or digital content marketing.
Read MoreBy Kathy Kyle Bonomini, Co-Founder
PWC has recently released the latest report that should send anyone who works on high-street issues to their nearest laptop.
Read MoreThis blog series explores how cities and towns can digitally transform the high street in response to market forces. Kathy and David have worked on local government tech and communications issues and understand how to reimagine public services and community engagement.
Read MoreIn 2019, a year into our engagement with the Dorking Town Partnership, Dorking was recognised by the Telegraph as one of Britain’s top five highstreets.
Engaged to develop and implement a social media strategy and website to support its digital transformation goals, we also suggested our client engage in a brand ambassador programme via social media training with local businesses and community partners; visual storytelling via three promotional films; and a content generation programme that empowered customers to take ownership of the HelloDorking brand we created.
Our success is reflected in increased footfall at events, positive social media sentiment and engagement, and increased exposure in national and regional media.
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