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GoBeyond Blog

Derived from the Latin root amplius, meaning to go further, Amplia Group aspires to #GoBeyond our clients’ expectations.

Posts in Art
Amplia Group's Friday Top Five

Every Friday we share curated content that resonates with us and we will share those stories with you. Let us know what you found useful and interesting. And what you’d like to see more or less of.

This week’s Top Five pieces of curated content focus on the intersection of art and technology, brilliance in science, and politics. Let’s dive in, shall we?

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Saving the HighStreet by Creating Brand Ambassadors

In 2019, a year into our engagement with the Dorking Town Partnership, Dorking was recognised by the Telegraph as one of Britain’s top five highstreets.

Engaged to develop and implement a social media strategy and website to support its digital transformation goals, we also suggested our client engage in a brand ambassador programme via social media training with local businesses and community partners; visual storytelling via three promotional films; and a content generation programme that empowered customers to take ownership of the HelloDorking brand we created.

Our success is reflected in increased footfall at events, positive social media sentiment and engagement, and increased exposure in national and regional media.  

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Why we must teach – and learn – the skills machines can’t master

According to Business Insider, machines will not only surpass humans at playing Angry Birds and assembling LEGO; in 30 years, it estimates machines will be able to perform more complex tasks like surgery. In the case of artificial intelligence, it is clear that humanity must differentiate itself from its robot counterparts.

We should focus on investing in the arts, music, theatre, dance, languages, culinary arts, and other creative pursuits that are inherently human and incorporate these skills into our lives. If we invest in these pursuits, we are also investing in preserving our culture and our own humanity. By focussing on our innately human qualities, embracing them and incorporating them into our technology-laden lives, we can also positively impact social mobility on a wider scale.

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