Originally composed for Instagram (hence all of the icons) as part of Kathy’s series on Digitally Transforming the High Street. Follow along on Instagram. With shoppers planning their holiday lists, now is the time for #localshops to get online and capture their share of the market - whether that is via e-commerce, instagram, or digital content marketing.
Read MoreIf we start calling people ‘people’ and treat them like customers and not users, we will more clearly understand what drives them. If we stop using the word ‘user’, as communications professionals, we will be better able to serve our audience from a branding, marketing, design, messaging, and overall communications perspective.
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