Technological advances can help us work more efficiently, reduce carbon emmissions by cutting back on air travel, and bring us closer together. We use technology every day - email, texts, IM, social media, CRM tools - but we need to use tech to enable us, not to hinder our productivity. As this article by Wired points out, humans can sometimes be driven by the “dopamine reward cycle of constantly checking for messages and responding to every notification.”
Read MoreIf we start calling people ‘people’ and treat them like customers and not users, we will more clearly understand what drives them. If we stop using the word ‘user’, as communications professionals, we will be better able to serve our audience from a branding, marketing, design, messaging, and overall communications perspective.
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