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GoBeyond Blog

Derived from the Latin root amplius, meaning to go further, Amplia Group aspires to #GoBeyond our clients’ expectations.

Posts tagged Service
Putting the spark of humanity back into communications

If we start calling people ‘people’ and treat them like customers and not users, we will more clearly understand what drives them. If we stop using the word ‘user’, as communications professionals, we will be better able to serve our audience from a branding, marketing, design, messaging, and overall communications perspective.

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