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GoBeyond Blog

Derived from the Latin root amplius, meaning to go further, Amplia Group aspires to #GoBeyond our clients’ expectations.

Digital Transformation Blog Series

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By Kathy Kyle Bonomini and David Worsell

This blog series explores how cities and towns can digitally transform the high street in response to market forces. Kathy and David have worked on local government tech and communications issues for over twenty years, and understand how to reimagine public services and community engagement.

Read our four part blog series that explores how the high street must evolve to survive:

1 )) Can chatting with city architecture raise the revenue of your city or town?

2 )) How chatting with your local park bench can reinvigorate the economy

3 )) How the pandemic could actually save cities

4 )) Safer high streets are just around the corner

Let us know what you think of our digital transformation blog series in the comments or contact us directly. Drop us a line at hello@ampliagroup.com or info@ineodigital.co.uk.


About David

David Worsell is the Founder of Ineo Digital and Senior Consultant at Amplia Group. He is an accomplished sales and marketing leader with a background in Digital, DevOps, and Communication technologies. He has a successful track record of mentoring organisations, companies, and bringing tech companies to market in the UK and Europe. David is an advisor to Tarmac and Hello Lamp Post.

A recognised thought leader and former TechUK Public Service Board SME representative, David regularly serves as a keynote speaker and digital communications advisor on digital, product, marketing, and sales.

David likes nothing more than bringing new products to market and applying innovative technology solutions to solve problems.

About Kathy

Kathy Kyle Bonomini is the Co-Founder of Amplia Group. She is an award-winning branding, PR and marketing expert with over 20 years of international experience launching and leading transformational communications campaigns. Kathy has launched a US government agency, brands across multiple verticals, and startups in the US and the UK. Kathy is an advisor to Hello Lamp Post. She is an associate at Ineo Digital

Kathy has served as a communications director and press officer for a US government agency, a public affairs firm, and for Capgemini North America public sector. Kathy has led teams and programmes in industries that include: tech, health care, education, lifestyle, sustainability/EV, climate change, life sciences, transportation, fundraising, nonprofits, legal, the arts, and government.

Kathy provides pro bono advisory services to charities like UprisingUK, Dorking Minds and to businesses that include women-owned micro businesses and Hello Hub, a freelancer networking group.