Derived from the Latin root amplius, meaning to go further, Amplia Group aspires to #GoBeyond our clients’ expectations.
We raised the profile of an English market town using online and offline channels, helping to generate coverage in tier one media outlets, and increase event attendance by the thousands. Visit www.hellodorking.com or view the promotional video to learn more.
Read MoreWith all of the rancor over fake news being shared on social media, a recent study published in Science shed light on the context and extent of the problem. According to the article 1% of Twitter users were exposed to 80% of the fake news and 0.1% of the users were responsible for sharing 80% of the fake news. The researchers strongly speculate that this activity is most likely from Twitter bots.
While there will certainly be a game of whack-a-mole as bots change handles, it provides Twitter with a clear path forward. If researchers could access these data, certainly Twitter has them as well. So what’s taking so long?
Read MoreWell, sort of. I created a professional, public profile so that I could continue to manage my client's pages. But I have no longer have a personal presence on the platform.
I am not suggesting that we abandon social media as a communications channel. Facebook is a valuable platform despite its leadership's shortcomings that reaches many key influencers, stakeholders and decision-makers. It can reach, target and influence key demographics in communications campaigns. I can't ignore the channel and my client's can't afford to, either. Google Analytics validates this time and again when I review traffic sources for my clients. The public isn't ignoring it either, despite many cries to #deletefacebook.
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