Well, sort of. I created a professional, public profile so that I could continue to manage my client's pages. But I have no longer have a personal presence on the platform.
I am not suggesting that we abandon social media as a communications channel. Facebook is a valuable platform despite its leadership's shortcomings that reaches many key influencers, stakeholders and decision-makers. It can reach, target and influence key demographics in communications campaigns. I can't ignore the channel and my client's can't afford to, either. Google Analytics validates this time and again when I review traffic sources for my clients. The public isn't ignoring it either, despite many cries to #deletefacebook.
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