Ineo Digital and Amplia Group team up to start a digital transformation
Photo by Eric Prouzet on Unsplash
By Kathy Kyle Bonomini, Co-Founder
We are delighted to announce the partnership of Ineo Digital and Amplia Group. Founders David Worsell and Kathy Kyle Bonomini’s respective strengths complement each other as they offer their clients a unique offering in a dynamic marketplace.
David and Kathy talk to lamp posts.
But before that, they met nearly a decade ago, when David was the VP of GovDelivery UK, now Granicus Europe. David actively shaped GovDelivery’s service offering in the UK, where he helped to build, scale, and expand the business. Under David’s leadership, his small, trusted team evolved into a high-performing business development, sales and marketing operation servicing over 180 public sector customers, engaging 18 million UK citizens, and delivering multi-million pound annual turnover. Pull quote: David is a technologist, a sales and marketing leader, and a trusted advisor to senior leaders in the public and private sector.
Kathy worked for David at Granicus UK until she moved to a British Embassy post in Morocco, where she was retained by the company as a freelance marketing expert. When she returned to the UK, Kathy launched Amplia Group and within three years she received a Comms2.0 award for best work by an agency and a Campaign Live nomination for her work on an integrated digital branding campaign promoting a local high street. She has served as a communications strategist to the 2019 best ad agency in the world, and led and executed national and international campaigns for corporations, nonprofits and public sector organisations in the US and the UK. Pull quote: Kathy is an award-winning integrated branding, public relations and digital marketing expert.
David and Kathy have joined forces again this year to collaborate on innovative projects that use smart technologies to change the world. This includes their roles as investors and advisors to Hello Lamp Post, the playful platform that lets citizens talk to street objects. The platform is a multi-award-winning tech for good start-up that is rapidly changing the way citizens engage and interact not only with their cities, but to shape them.
David launched Ineo Digital to help global tech companies break into new, untapped markets. David’s dedication to public sector innovation didn’t end when he moved on from leading the European division of GovTech SaaS success story Granicus (previously GovDelivery). He continues to work to solve the public sector’s toughest challenges with innovative technology solutions. David is also leading the business development and EU expansion efforts for Tarmac, a high-growth software services company that helps businesses design, build, scale, and support exceptional software through an innovative Team as a Service business model drawing highly experience resources together across software development, DevOps, design, data science and product management.
Kathy and David are currently working on digital transformation thought leadership that provides solutions to our cities’ and towns’ toughest economic and civic tech issues.
Together they are offering services that complement Ineo Digital and Amplia Group services and are delivering results for clients:
Audience Growth Strategy
Go To Market Strategy
Omnichannel Campaigns
Integrated Branding Programmes
Content Marketing Programmes
Targeted Social Media Campaigns
Brand Ambassador Programmes
Their latest blog series explores how local councils, businesses, community partners and citizens can - and must - work together to create an ecosystem of digital experiences for their customers to digitally transform the high street in response to market forces. Kathy and David have worked on local government tech and communications issues for over twenty years, and understand how to reimagine public services and community engagement in order to survive.
Learn more about what we do and our client’s successes here.
Do you want to work with David and Kathy? Contact us and let’s get started.