As part of the youngest cohort of Baby Boomers, I accept that we have completely screwed the world. I’m talking, of course, about what is euphemistically called climate change. That phrase is probably part of the problem. It sounds like what happens when you fly from Chicago to the Caribbean. For that you can probably thank Frank Luntz, the famous Republican message guru, who correctly asserted that “climate change” was a much more user-friendly sounding disaster than “global warming.”
A blog post by Darren Katz, Founding Partner Amplia Group
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