On Prime Day, I stopped to think about the real fight for the highstreet and came to this conclusion: it is really a fight for humanity and local identity. When you consistently buy online you dissassociate from the highstreet retailers. Buyers have become more savyy about supply chain and ethical practices in the past decade or so. They want to know where their products come from.
The highstreet has become a battlefield and customers are losing. Shopping online has become just as exciting an experience as shopping on the highstreet - if not moreso. Now more than ever it is important to look at the impact of consistently shopping online has on the highstreet.
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