Looking Ahead with Hope on the Horizon

By Kathy Kyle Bonomini, Co-Founder

We launched Amplia Group four years ago this June.

This year has been a surreal one, and perhaps it is the optimist in me, but I am filled with a sense of hope for the future despite not knowing what the outcomes will be with US elections, social justice movements, and an economic forecast in the face of a global pandemic.

If one were to look at our sectors in which we work, we operate in a variety of industries: healthcare, technology, sustainability and climate change, advocacy, financial services, philanthropy and non-profits, education, British BIDs and high street rejuvenation, and lifestyle. We can achieve this level of service because of our incredible team of Senior Associates, how we collaborate with our brilliant clients, and our unique approach to our work.

For the past four years, we have created and led award-winning transformational, inspiring campaigns that make a difference because of our ethos: we Go Beyond the expected.

I thought I would take a moment to reflect on a few of these campaigns, because despite all that is happening in the world, no matter where you live or work, you’ve got to continue to live and work. It is how you choose to do it that counts. Thank you to our clients and our teams for joining us. We continue to work really hard to ensure we continue to excel for our clients and our colleagues.

KK and Darren

Here are some of our highlights from Amplia Group’s fourth year.

Awards

We received the Comms2Point0 award for Best Work by an Agency at the 2019 UnAwards for raising the profile of an English market town, generating coverage in tier one media outlets, and increasing event attendance by the thousands. The engagement was called “a truly integrated traditional and digital campaign which reflects today’s fragmented audience groups.”

Amplia Group and our creative partner Objekt Film were shortlisted for Campaign Live Digital ‘Marketing for Good’ Cinema Campaign.

Advocacy

We mobilised local communities in the Florida Keys in support of climate issues.

We are currently providing pro bono advisory services to UprisingUK, a national leadership charity for 18-25 year olds.

Awareness

We increased awareness and applications at a secondary school by designing and developing their new website. We also developed an integrated digital comms programme, provided training to all teaching staff and they are still running the programme. This work led to another engagement with another primary school that required integrated branding comms support. They too are successfully executing their own digital programme.

What’s next?

We are working on a variety of new projects with groundbreaking new clients, colleagues, and partners like Ineo Digital in the UK and Passerelle Public Affairs in the EU. We look forward to updating you on our progress.

In the meantime, if you’d like to stay in touch with us and let us know how you are, please sign up for our Friday Five blog or drop us an email. We’d love to hear from you.