View from Washington

Photo credit: Jeremy Galliani @jeremyforlife

By Darren Katz, Founding Partner

Here inside DC’s famous beltway, all the talk is about the partial government shutdown that is now entering its third week. This latest crisis is yet another example of how everyone here gets sucked into the drama created by our mercurial president. The shutdown will end soon and we will be on to the next crisis.  If we focus too much on the president’s next tweet, we will miss what really matters.

As we look forward to 2019, one piece of advice we are sharing with our clients is to approach public affairs with a longer lens. There are important trends to keep in mind that will be with us throughout the entire year like backlash against wage stagnation and income inequality, climate change, migration of threatened people, and the ebbs and flows of populism in the US and the EU. By focusing on the core issues that are animating people globally, our clients can levelest their issue campaigns in ways that will be more impactful and meaningful.