We collaborated with a global legal association to educate key audiences
Challenge
The client produced a series of videos to explain the importance of the rule of law for citizens. The client sought to launch and raise awareness of the videos in Brussels with senior EU policymakers and with a view to supporting the EU’s policy to also raise awareness of the importance of the rule of law in Europe.
Solution
Working with the client we mapped out/organised a strategy of key senior EU (and global) policymakers to meet This led to a high-level launch roundtable event of over 200 stakeholders in the European Parliament with key notes including First VP Commissioner Frans Timmermans and Chair of the EP Civil Liberties ctte.
Discussion on ‘Rule of law in healthy democracies’ and showcasing of the videos Dissemination of the videos by Parliament, Council of Europe and EU Fundamental Rights Agency.
Results
Leveraging on the success of this campaign, we followed up with contacts and meetings with senior officials in the EU institutions to reaffirm the client’s work and support on the rule of law working with future new EU policymakers.